Marketing your business is important to being successful. There are plenty of opportunities to promote your business well known in London. Basic marketing includes affordable or free local and online advertising.
Free Internet Advertising
You can promote your business on the internet for free. The more places you advertise, the higher your chance of a strong start.
Advertise your business regularly on any free classifieds ads websites.
For example, www.gumtree.com, facebook market, etc. Find more on google.
Register your business for free in Business Directories. For example, Google places for business, www.yell.com, etc.
Create a Facebook page. You do not have to be personally on Facebook. Join and advertise yourself in Facebook groups (with permission).
Create an Instagram profile.
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Create a free website.
Google Site is a fairly popular way for free and easy-to-make websites, but you can find plenty of free website creators on the web with free domain registration and hosting.
- Advertise on classifieds ads websites, buying a premium or featured ad upgrade.
- Promote your business in Google search through Google Adwords.
- Advertise on Facebook from £1/day.
- Create a website, look around on www.wix.com, www.1and1.co.uk, www.godaddy.co.uk.
Leaflets and Business Cards
One of the most effective ways to promote your business is flyers. Generally speaking, 10% of people could be interested and 1% become actual customers for a startup business.
Make leaflets and distribute them to selected areas, private homes and shops. Leaflets can be posted through letterboxes, handed out to people, displayed in shops/cafes (with permission). Be careful of ‘No junk mail’ signs, you should not post a flyer where this is written. Have a business card handy for all inquirers and customers.
Specially for mobile businesses such as gardener, cleaning, construction, etc.
Once you’ve started working for a client, you can promote your business on site.
Make a poster or a canvas and place it in a visible area, for instance, the front yard of the customer (if permitted )or on your car.
Distribute leaflets around the neighbourhood of your customer.
For example, ‘we are in your area and doing this service at your neighbour’s. If you would like to use our services please enquire here.’
Local references are a good way to advertise in certain areas. Take before and after photos of your work, use them on your website, Facebook page and even on your flyer.